HiFi Project scored this spot which shows how a girl provides a lovely surprise for her parents in the form of her stirring performance as a ballerina, underscoring the special times that Ritz Carlton guests can experience for themselves, their families and loved ones.
CreditsClient Ritz Carlton Hotels Music/Sound HiFi Project, Los Angeles Garth Neustadter, composer; Paul Robb, creative director; Birgit Roberts, exec producer; Audio Post Team One, Los Angeles William McGuigan, mixer Agency Team One, Los Angeles Production The Roster, Los Angeles Gizmo, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More