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    Rodrigo Garcia Saiz Directs “Courage” For American Cancer Society, DDB Chicago

    By SHOOTUpdated:No Comments1557 Views

    As part of its new public awareness campaign, “Advantage Humans,” for the American Cancer Society, DDB Chicago has turned out four TV spots directed by cancer survivor Rodrigo Garcia Saiz of Central Films North. The PSAs bring the range of raw emotions associated with cancer to life, including “Courage,” a title which we initially think refers to a teenage boy in a tuxedo appearing to muster enough courage to knock on the front door of his prom date's house. But the actual “courage” is on the other side of the door as his date, a girl who has lost her hair from chemotherapy and/or radiation treatment, steps out for a big evening.

    The overall campaign breaks down barriers in the way the American Cancer Society talks about cancer. At the center of the initiative is an integrated brand and donation-driving program that profiles a variety of human traits and emotions in a range of inspiring true and portrayed stories of cancer patients, survivors and loved ones. The campaign–the first from DDB Chicago for the Society–is supported via print, outdoor, television, digital and social and will run through December 2015.

    Credits

    Client American Cancer Society Agency DDB Chicago John Maxham, chief creative officer; Jean Batthany, executive creative director; Karin Rose, Marybeth Adduci, Marisa Groenweghe, Kathleen Tax, creative directors; Colleen Keesey, art director; Diane Jackson, chief production officer; Debora den Iseger, executive producer; Joe Tipre, sr. producer; David Chriswick, group strategy director. Production Central Films North Rodrigo Garcia Saiz, director; Beto Casillas, DP; John Barreiro, exec producer. Editorial Whitehouse Post, Chicago Carlos Lowenstein, Glorily Velez, editors; Dawn Guzowski, producer. Postproduction/VFX The Mill Chicago Luke Morrison, colorist; Samantha Letzler, post producer/VFX producer; Randy McEntree, VFX. Audio Post The Studio Nicholas Papeleo, mixer; Stacey Simcik, audio post producer.

    ScreenWork Categories:Commercial
    Video Tags:DDB ChicagoRodrigo Garcia Saiz



    Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club

    Monday, January 20, 2025

    How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.

    The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.

    The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."

    “The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.

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