This Christmas season spot for Anchor Spreadable butter which takes us into the home of a furry creature family depicts the drawback of giving a cute noisy toy to a child. In this case, the Xmas gift is a toy elephant that makes a trumpeting noise when squeezed–much to the chagrin of the family matriarch.
Kyra and Constantin of Passion Pictures directed this commercial, titled “Little Elephant,” for agency Creature of London.
CreditsClient Anchor Spreadable Agency Creature of London Ben Middleton, Ed Warren, Stu Outhwaite, creative directors; Sam Bishop, Mike Eichler, creatives; James Mitchell, strategist; Madeline Smith, producer. Production Passion Pictures, London Kyra & Constantin, directors; Ryan Goodwin-Smith, exec producer; Matt Saxton, producer; Kirsty Ratcliffe, production assistant; Tim King, editor. (Toolbox: Maya, Modo, Nuke, Arnold, ZBrush, Photoshop, Yeti, Houdini, Premiere)
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More