This spot gets inside the head of a pigeon who dreams of a life in which he enjoys flying, has all the creature comforts, including the best in video entertainment. Turns out he's dreaming about being a Jet Blue passenger.
MPC LA served as VFX house on the job, which depicts our protagonist pigeon as well as some supporting winged friends.
Brian Beletic of Smuggler directed for agency Mullen Lowe.
CreditsVisual Effects/Animation: MPC LA Elexis Stearn, VFX exec producer; Nicole Fina, VFX sr. producer; Dori Sharvit, VFX coordinator; Zach Tucker, VFX supervisor; Blake Huber, lead VFX artist; Stew Burris, Corrine DeOrsay, Nate Lapinski, Jeffrey Lee, Ian Wilson, Nha Ca Chau, Yuichiro Yamashita, George Saavedra, Brian Broussard, Patrick Manning, Kunal Sarkar, Brian Williams, Benoit Mannequin, VFX team; Mark Gethin, colorist; (Toolbox: Maya, Houdini, Mantra, ZBrush, Flame, Nuke) Agency: Mullen Lowe, Santa Monica, Calif. Production: Smuggler, bicoastal Brian Beletic, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More