The branding campaign bringing stylishness to Target is further advanced with this spot from agency Mono, complemented by a score from HiFi Project, which handled music, sound and audio post.
Arno Salters of Caviar Content directed the fashion-driven "Fall Essentials."
CreditsMusic/Sound: HiFi Project, bicoastal, Minneapolis Max Petrek, writer/composer; Paul Robb, creative director; Chris Heidman, exec producer. Audio Post: HiFi Project, bicoastal, Minneapolis Chris Heidman, mixer; Agency: Mono, Minneapolis; Production: Caviar, Los Angeles Arno Salters, director
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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