Created by independent creative agency Mother in London, this TV spot draws on the Hovis bread brand’s iconic heritage for seeing the world through the eyes of a child, and for providing youngsters with wholesome goodness to feed their everyday adventures. But now the story is made contemporary with a twist of CGI to bring you “the boy on a bike”–from Hovis’ classic ad of yesteryear–as you’ve never seen him before.
This time around, there are three kids on bikes doing everything they can, peddling as hard as they can, to escape the clutches of a house that will stop at nothing to keep them inside. Will they make it out or will the house have its way and keep them trapped in its clutches? Promoting Hovis Good Inside, the ad is titled "Trapped."
Credits
Client Hovis Agency Mother London Production Academy Films, London Johnny Hardstaff, director; Carl Nilsson, DP; Annabel Ridley, producer. Editorial Final Cut Joe Guest, editor. VFX MPC Adam Crocker, Anthony Bloor, VFX artists; Dionne Archibald, postproduction producer. Sound Design 750mph Sam Ashwell, sound designer. Music Wake The Town Tom Player, composer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
