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    M&C Saatchi, Director Roar Uthaug “Breathe” For UHealth

    By SHOOTUpdated:No Comments1146 Views

    M&C Saatchi LA’s inaugural brand campaign for UHealth expresses how the University of Miami’s exceptional health system unites compassionate care with precision medicine by leading doctors. The campaign’s centerpiece spot, “Breathe,” is a window on pivotal moments and the fundamental, emotional element that connects them: breath.

    Breath is life, and it communicates feeling. In “Breathe” this theme is a powerful through-line as various people–patients and healthcare professionals–take deep breaths as they experience the next step of their medical journey. UHealth’s comprehensive network includes three hospitals, and more than a dozen outpatient facilities, with more than 1,200 physicians and scientists.

    Roar Uthaug of Great Guns USA directed “Breathe.”

    Credits

    Client UHealth Agency M&C Saatchi LA James Bray, executive creative director; Ben Lay, associate creative director/copywriter; Ron Tapia, associate creative director/art director; Dennis DiSalvo, producer; Kate Bristow, planner. Production Great Guns USA Roar Uthaug, director; Chris Crawford, producer. Editorial Union Editorial Daniel Luna, editor. Music Ramblin Man Audio Post Margarita Mix LA Paul Hurtubise, sound engineer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Great GunsM&C Saatchi



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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