M&C Saatchi LA’s inaugural brand campaign for UHealth expresses how the University of Miami’s exceptional health system unites compassionate care with precision medicine by leading doctors. The campaign’s centerpiece spot, “Breathe,” is a window on pivotal moments and the fundamental, emotional element that connects them: breath.
Breath is life, and it communicates feeling. In “Breathe” this theme is a powerful through-line as various people–patients and healthcare professionals–take deep breaths as they experience the next step of their medical journey. UHealth’s comprehensive network includes three hospitals, and more than a dozen outpatient facilities, with more than 1,200 physicians and scientists.
Roar Uthaug of Great Guns USA directed “Breathe.”
CreditsClient UHealth Agency M&C Saatchi LA James Bray, executive creative director; Ben Lay, associate creative director/copywriter; Ron Tapia, associate creative director/art director; Dennis DiSalvo, producer; Kate Bristow, planner. Production Great Guns USA Roar Uthaug, director; Chris Crawford, producer. Editorial Union Editorial Daniel Luna, editor. Music Ramblin Man Audio Post Margarita Mix LA Paul Hurtubise, sound engineer.
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