Smith & Foulkes of Nexus London directed this spot which shows how various models of Honda automobiles literally helped spawn the creation of the new Honda HR-V Crossover.
Nexus teamed with London-based Time Based Arts and Acme Digital Content on the visual effects tour de force for ad agency RPA in Santa Monica, Calif.
Music/sound house was Squeak E. Clean Productions, Los Angeles.
CreditsClient Honda Visual Effects/Animation: Nexus, London Smith & Foulkes, directors; Time Based Arts, London; Chris Wood, Sam Osbourne, animators; Mike Skrgatic, James Allen, Sheldon Gardner, Flame artists; Ben Cantor, Mike Battcock, Kristoffer Andersson, Poul Resen Steenstrup, Eva Kuehlmann, Simon Goodchild, 3D artists; Simone Grattarola, additional grade. Acme Digital Content, London; Kevin Malling, Brandon Acree, Tyson Hill, John Wang, vehicle scanning & modeling(Toolbox: XSi, Maya, Flame, Flare Smoke, Resolve) Agency: RPA, Santa Monica, Calif. Production: Nexus, London Smith & Foulkes, directors. Music/Sound Squeak E Clean Productions, Inc., Los Angeles, music supervision; Licensed music track: “Gonna Build A Mountain,” composed by Leslie Bricusse and Anthony Newley, performed by Sammy Davis Jr. (Rhino Entertainment Company, A Warner Music Group Co.) Audio Post Lime Studios, Santa Monica Mark Meyuhas, engineer; Matt Miller, assistant mixer; Susie Boyajan, executive producer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More