This spot tells the story of the eternal quest for one person to “one up” another, starting in the prehistoric cavemen era and working its way to today. The desire to outdo the other guy in contemporary times has yielded Oatmeal Crisp cereal. Bent Image Lab in Portland, Ore., deployed 2D, stop-motion and computer animation for this humorous TV ad from Toronto agency Cossette.
Bent director Solomon Burbridge wanted this ultimate celebration of masculinity to play out as a grand sweeping montage similar to classic march-through-time newsreels but with a modern and design savvy audience in mind. “I wanted this commercial to feel epic and impressive but also have time to be a little bit goofy and nuanced,” said Burbridge.
Credits
Client Oatmeal Crisp Agency Cossette Toronto Carlos Moreno, Peter Ignazi, chief creative officers; Dan Cummings, Sean Barlow, copywriters; Lucyed Hernandez, Paul Riss, art directors; Heather Moshoian, producer. Production Bent Image Lab, Portland, Ore. Sol Burbridge, director; Paul Diener, producer; Stephen Grossman, production coordinator; Brent Heise, editor; Cameron Carson, compositor; Stef Kofman, lead CG TD; Kaden Cook, modeler; Josh Cox, look develop CG artist; Greg Fosmire, art director; Damien Lopez, Danny Popovici, storyboard artists; Dave Manuel, illustrator; Brett Superstar, Joshua Pearce, set fabricators; Maryanna Haggatt, character designer; Jennifer Kincade, concept artist; Sam Niemann, animation director; Cassandra Worthington, animator; Christine Beard, Danny Ricco, assistant animators; Marty Easterday, set animator & fabricator; Jim Birkett, DP; Rodrigo Melgarejo, assistant camera; Matthew Lask, production assistant. (Toolbox: Dragonframe, Toon Boom Harmony, Adobe Illustrator, Adobe PSD, 3D Studio Max, Photoshop, ZBrush, Vray, After Effects)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
