Anton Visser of Velocity Films directed this spot which shows photographers doing whatever it takes to get the shot. This inspiring piece encourages entrants to send their best work for consideration for the prestigious Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA).
Conceptualized by a creative team at M&C Saatchi Abu Dhabi and filmed in South Africa, the adventure-filled piece takes us from the African bush to frigid big wave surfing and a bustling alleyway in Thailand.
The ad is backed by a unique drum sequence performed by Kevin Gibson in studio at We Love Jam. Gibson played the drums to the picture in order bring an organic and spontaneous feel to the commercial. 15 different microphones were used in the recording, providing sound engineer Arnold Vermaak with a varied selection of audio for the final mix.
Credits
Client Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA) Agency M&C Saatchi Abu Dhabi Ryan Reed, executive creative director; Christopher Hunt, art director; Samantha Middelton, Neil Williams, copywriters; Paul Owen, head of creative services. Production Velocity Films, Cape Town Anton Visser, director; Zayd Halim, producer; Karen Kloppers, Helena Woodfine, exec producers; Caleb Heymann, DP; Naobie Noisette, production art director. Postproduction Saki Bergh, editor. VFX/Post Online Black Ginger Eddie Addinall Music We Love Jam Kevin Gibson, drummer; Arnold Vermaak, sound engineer. Post Offline Left Post Production
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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