This :90 spot follows a man through a secluded laboratory as he pieces together the instructions to recreate his uncle’s greatest discovery–successful teleportation whereby in Star Trek fashion a person can instantly be “beamed” from one location to another.
But the downside is that this scientific breakthrough would eliminate automobile travel. So the inventor’s nephew decides to destroy any trace of the teleportation technology so he can continue to joyfully ride his new Volkswagen Golf GTE.
Noam Murro of Biscuit Filmworks directed this spot, titled “The Choice,” via production companies Wanda Paris and Biscuit for agency DDB Paris.
Credits
Client Volkswagen Agency DDB Paris Alexandre Herve, executive creative director; Elie Sachs, copywriter; Sophie Merges, producer. Production Wanda Paris/Biscuit Filmworks Noam Murro, director; Jerome Denis, producer; Mattias Montero, DP. Post MPC Paris George K, colorist; Franck Lambertz, VFX supervisor. Editorial Work London Neil Smith, editor.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
