Michael Downing of Epoch Films directed this humorous spot which shows how first-time parents handle a situation compared to later when they have a second child.
Naptime takes a whole new meaning the second time around in this ongoing campaign from Saatchi & Saatchi New York.
Client Procter & Gamble/Luvs Agency Saatchi & Saatchi New York Jay Benjamin, chief creative officer; Mike Pierantozzi, Stephen Leps, executive creative directors; Erin Wendel, Lauren McCrindle, creative directors; Kristen Giuliano, art director; Callum Spencer, copywriter; Greg Hall, executive producer; Courtney Fagan, sr. strategic planner; Mark Rolland, brand agency leader. Production Epoch Films Michael Downing, director; Andre Pienaar, DP; Youree Henley, exec producer; Tina Bianchini, production manager; Nash Cubero, production coordinator. Production (demo) Upstream 360 Neal Morris, director; Jeffrey Ballou, head of production; Cindy Hoard, sr. producer. Production Services Partners’ Film Inc. Gigi Realini, exec producer; Erik Wilson, producer. Editorial Cut+Run, NY Jon Grover, editor; Ellese Jobin, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
