Steve Rogers of Biscuit Filmworks directed this short for Nike Golf and Wieden+Kennedy, Portland, Ore., which shows the ripple effect that a great golfer can have on the next generation. In this case, we see Tiger Wood’s influence on a lad who’s inspired to make golf his competitive passion. The youngster is Rory McIlroy who we see develop over the years into a world-class golfer, to the point where he is now competing against his idol, Woods, in tournaments.
The film begins with a reenactment of a young McIlroy intensely watching Woods win his first U.S. Amateur Championship on TV in 1994. A few years later, still from his hometown in Northern Ireland, McIlroy witnessed Woods’s electrifying performance of winning his first Masters title by an astounding 12 shots. As the film progresses, we see McIlroy emulating Woods’s work ethic, perfecting his game in the rain, working on his putting stroke on a putting green at his house (filmed at his actual childhood home), with his mother Rosie and father Gerry supporting him all the way.
The two-minute web film culminates with pro golfers Wood and McIlroy competing against each other, walking side by side down the fairway–inspiration for who’s next. A :60 version has been cut for broadcast.
CreditsClient Nike Golf Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Brock Kirby, copywriter; Derrick Ho, art director; Jeff Selis, producer; Reid Schilperoot, interactive strategy; Andy Lindblade, Brandon Thornton, strategic planning; Joe Staples, Mark Fitzloff, executive creative directors; Bren Grylewicz, head of production; Rob Mumford, digital designer; Patrick Marzullo, executive interactive producer; Byron Oshiro, content producer. Production Biscuit Filmworks Steve Rogers, director; Holly Vega, exec producer; Vincent Landay, line producer; Nicolas Karakatsanis, DP. Editorial Joint Editorial Peter Wiedensmith, editor; Leslie Carthy, post producer; Patty Brebner, post executive producer. Visual Effects The Mill Tim Davies, VFX supervisor; Will Lemon, VFX producer. Music Ludovico Einaudi, composer; Song: “Nuvole Bianche”
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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