Directed by Nick Piper of Backyard for Minneapolis-based agency Mithun, this lighthearted spot titled “Slant House” depicts the misfortunes and comic inconveniences that arise for a couple who built their dream house on a hill.
The incline causes their dishes to slide, drawers to fall open and vacuuming to be a most arduous chore. But thanks to their new Toro all-wheel-drive lawnmower (and the redesigned, easy to use Z Tractor), mowing their steep lawn is a piece of cake.
Client Toro Agency Mithun, Minneapolis David Carter, chief creative officer; Angie Schoemer, producer; Randy Gerda, associate creative director/art director; Joe Stefanson, associate creative director/copywriter. Production Backyard Nick Piper, director; Terence Maritz, DP; Blair Stribley, president/partner; Chris Zander, managing director/partner; Emily Malito, head of production. Janette De Villiers, exec producer (South Africa); Debra Stubbs, head of production (South Africa); Mel Charrington, line producer (South Africa). Editorial Channel Z Mike Weldon, lead editor. VFX/Finishing VOLT Studios Steve Medin, owner/creative director. Music Finger Music
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
