The relentless runner's pursuit of challenge and adventure is embodied in bold, ambitious fashion in this spot directed by Chris Sargent of Somesuch & Co., with visual effects from MPC London. Runners are seen in motion across all kinds of rugged terrain to answer a call from the wild.
CreditsVisual Effects/Animation: MPC London Hannah Ruddleston, Gwenn Hardouin, VFX producers; Franck Lambertz, VFX supervsor; Tom Carrick, 3D supervisor; Tom Van Dop, Giles Hicks, Emeric Larochette, Ingo Putze, Gian-Luigi Granieri, Kasper Larsson, Luca Maccarelli, VFX team; James Tillett, colorist. (Toolbox: Maya, Miarmy, Hiero, Nuke, Photoshop) Agency: 180 Amsterdam Production: Somesuch & Co., London
Chris Sargent, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More