The relentless runner's pursuit of challenge and adventure is embodied in bold, ambitious fashion in this spot directed by Chris Sargent of Somesuch & Co., with visual effects from MPC London. Runners are seen in motion across all kinds of rugged terrain to answer a call from the wild.
Credits
Visual Effects/Animation: MPC London Hannah Ruddleston, Gwenn Hardouin, VFX producers; Franck Lambertz, VFX supervsor; Tom Carrick, 3D supervisor; Tom Van Dop, Giles Hicks, Emeric Larochette, Ingo Putze, Gian-Luigi Granieri, Kasper Larsson, Luca Maccarelli, VFX team; James Tillett, colorist. (Toolbox: Maya, Miarmy, Hiero, Nuke, Photoshop) Agency: 180 Amsterdam Production: Somesuch & Co., London
Chris Sargent, director
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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