Fun and silliness are the order of the day as Loctite promotes a positive, feel-good vibe in this Super Bowl spot, propelled by a score from music/sound house tonefarmer.
Music/Sound: tonefarmer, New York Jimmy Harned, composer/sound designer Audio Post: Lime Studios, Santa Monica, Calif. Loren Silber, mixer Agency: Fallon, Minneapolis Production: PRETTYBIRD, Culver City, Calif. Tim & Eric, directors
Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director C Prinz “Save the Music” To Celebrate Lunar New Year
This Tแบฟt (Vietnamese for Lunar New Year), Apple launches its second โShot on iPhoneโ campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled โSave the Music,โ the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. โSave the Musicโ celebrates Evansโ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More