Tom Carty of Gorgeous directs this package which includes the spot “Make Time: will.i.am” in which the rapper/songwriter/producer/entrepreneur/philanthropist is seen throughout a busy day, which finds him at one point declaring he doesn’t have time to read The Wall Street Journal.
Next, we see that he makes the time as he peruses The Wall Street Journal on his computer tablet.
Client The Wall Street Journal Agency CHI&Partners NY/The&PartnershipNY Isaac Silverglate, executive creative director; Dan Beckett, had of art; Hemant Anant Jain, creative director; Ronnie Lee, associate creative director; Johnny Por Taing, designer; Patrick Regan, copywriter; Jerome Leclere, art director; Dana May, head of production Shami LaCourt, producer; Jenny Crespo, project manager; Veronica Thew, planning director. Production Gorgeous Tom Carty, director; Adam Frisch, DP; Eriks Krumins, exec producer; Jan Wieringa, line producer. Editorial Final Cut Sonejuhi Sinha, editor; Geoff Hastings, assistant editor; Lauren Bleiweiss, exec producer; Weston Ver Steeg, offline producer. Post Color Collective Mike Howell, colorist; Claudia Guevara, color producer. Online Significant Others Dirk Greene, Flame artist; Alek Rost, online producer. Audio Heard City Keith Reynaud, Dan Flosdorf, engineers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
