Now in its third year, Clorox’s “Bleachable Moments” campaign out of DDB California rolls out several new spots, including “Mop,” in which a woman sees her young son mopping up the bathroom floor.
This welcomed sight takes a 180-degree turn when we next see the lad dipping the mop in the toilet prior to pushing it across the floor.
Brian Billow of O Positive directed this spot and others in the package, capturing other “Bleachable Moments.”
Client Clorox Agency DDB California Tim Stier, associate creative director/art director; Todd Taber, associate creative director/copywriter; Frances Yaramishyn, Madeline DeWree, art directors; Alex Lee, Tyler Booker, Pablo Isaza, copywriters; Mark Tobin, sr. producer; Jim Bosilijevac, group creative director. Production O Positive Brian Billow, director; Marc Grill, exec producer; Timothy Fermino, line producer. Editorial No6 Chan Hatcher, editor; Kendra Desai, producer; Crissy DeSimone, exec producer. Post Company 3 Dave Hussey, colorist. Audio Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
