In this spot–part of a campaign out of Goodby Silverstein & Partners–we are introduced to a woman who loves to watch her favorite shows on her mobile device, tapping into Comcast Xfinity’s DVR library.
We then see the extent of her passion while she’s serving in court on a jury, her tablet covering her face as she watches her programs and films. However, the judge, lawyers and court attendees aren’t aware she’s Xfinity-distracted because the backside of the tablet facing them has an image of her face affixed to it–and she peels off one image in favor of another and then another to convey different facial emotions, each an appropriate reaction to the courtroom proceedings.
Aaron Stoller of Biscuit Filmworks directed the multiple spots in this new package, including “Jury.”
Credits
Client Comcast Agency Goodby Silverstein & Partners Jeff Goodby, co-chairman, partner; Eric Kallman, Danny Gonzalez, David Suarez, creative diretors; Andrew Livingston, art director; Simon Bruyn, copywriter; Tod Puckett, head of production; James Horner, executive broadcast producer; Leila Seghrouchni, sr. broadcast producer. Production Biscuit Filmworks Aaron Stoller, director; Bob Yeoman, DP; Holly Vega, exec producer; Shawn Lacy, managing director; Mala Vasan, line producer. Editorial Arcade Edit Dave Anderson, editor; Andy Trecki, assistant editor; Damian Stevens, managing partner; Sila Soyer, EP/partner; Nicole Visram, exec producer; Jamie Lynn Perritt, producer. VFX/Finishing The Mill LA Enca Kaul, exec producer; Diana DeVries, VFX producer; Tara DeMarco, Bill Higgins, 2D lead artists; Scott Johnson, Adam Lambert, Amir Qureshi, Ashley Forbito, Edward Black, Remedy Huynh, 2D artists; Corey Cosper, Jason Jansky, 3D artists; Lynn Yang, Jiyoung Lee, matte painting; Greg Park, motion graphics; Jeff Langlois, Brett Lopinsky, Laurence Konishi, art dept.; Kris Drenzek, prodn. coordinator. (Toolbox: Flame, Flare, Nuke, Maya) Music Butter Music & Sound Andrew Sherman, owner/CCO; Ian Jeffreys, EP/managing director; Marcus Nelson, exec producer; Annick Mayer, sr. producer. Sound Design/Audio Post Lime Studios, Santa Monica Mark Meyuhas, recording; Rohan Young, Joel Waters, mix and sound design; Jessica Locke, Susie Boyajan, exec producer. Post Company 3 Stefan Sonnenfeld, president/managing director/colorist; Rhubie Jovanov, exec producer. End Tag Graphics Timber, Los Angeles Chris Webb, exec producer; Emily Avoujageli, producer; Kevin Lau, creative director.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
