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    The Best Work You May Never See: The Salvation Army’s “Haiti”

    By SHOOTUpdated:No Comments2251 Views

    The Salvation Army Haiti has been serving communities throughout the country for more than 60 years. To highlight The Salvation Army’s ongoing commitment to the country, made deeper and more strident since the devastating earthquake in 2010, The Richards Group and a production crew led by Lucky 21 director Jeff Bednarz, traveled to Haiti to film the Army’s operations and the people touched by the organization. The result is a documentary short that is illuminating and moving.

    The Salvation Army’s Haiti Division is headquartered in Port-au-Prince, the country’s ravaged capital, which is where the project’s principal filming took place. Over eight days they traversed rough roads and documented the people and places across the country that are connected by and to the Salvation Army Haiti. The Army, part of the fabric of the nation, oversees 48 schools serving nearly 12,000 students, a primary healthcare and nutrition center, a children’s home, a hospital and dispensary, and HIV/AIDS programming.

    “Everywhere we traveled beauty, pride in culture, and respect for community was abundant,” recalled director Bednarz. “We wanted to make a film that brought to light healing and empowerment inspired through their work. There are numerous challenges faced but the overarching feeling connected with The Salvation Army is one of hope. There are no shoulders slumped–they’ve been working and helping side-by-side with the Haitian people for over 50 years. I’ve worked on many projects for The Salvation Army and it was on this trip that the name Army resonated–they are fighting to heal, provide and protect.”

    Danny Bryan, brand creative, The Richards Group noted, “We weren’t sure what to expect. But it wouldn’t have mattered. The reality of life in Haiti is more extreme than what you can ever imagine. Not just in the amount of poverty and hunger and need, but in the amount of resilience and fortitude and hope. And The Salvation Army is right in the thick of it all. What we found through our interviews and observations is that The Salvation Army isn’t there just fixing problems, they’re helping empower an entire country, one person at a time.”

    As part of the project, Jeff Bednarz, DP Mark Thomas, and art director Ian Kasnoff took still photographs of the people they met on the trip. The portraits focus attention on the people they encountered on the unique trip, and will be on display at a gallery exhibition this spring. Proceeds from the sales of the prints will benefit Salvation Army Haiti.

    Credits

    Client The Salvation Army Agency The Richards Group Todd McArtor, Dan Case, art directors; Danny Bryan, writer; Diane Fannon, principal; Bridget Fontenot, producer. Production Lucky 21 Jeff Bednarz, director: Mike Patton, producer; Mark Thomas, DP; John Gilliland, exec producer; Ian Kasnoff, art director. Post FastCuts Editorial Jason Agnew, editor

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:Jeff BednarzLucky 21The Richards Group



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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