In this two-minute cinema spot for agency Opperman Weiss, director Laurence Dunmore of RSA takes us to four corners of the Earth and back to find “the sublime” for Bacardi’s Bombay Sapphire. Inspired by character and culture, resonating with the power of diverse landscape from Morocco to Java to West Africa, the cinematic long form is infused with the visceral poetry of botanicals found in every blue bottle of Bombay Sapphire.
Bacardi first released this two-minute brand film, titled “Sublime,” exclusively to U.S. cinemas. A :60 version debuted on U.K. television this week.
Credits
Client Bacardi Global Brands/Bombay Sapphire Agency Opperman Weiss Jeff Weiss, art director; Paul Opperman, copywriter; Benjamin Bailey, creative director; Mark Johnston, executive producer. Production RSA Laurence Dunmore, director; Jules Daly, president; Marjie Abrahams, exec producer; Betsy Blakemore, producer. Editorial Bug Editorial Andre Betz, editor; Caitlin Grady, exec producer. Music Elegant Too Post MPC Adrian Seery, colorist; Andrew Montague, Tamir Sapir, compositors; Matthew Loranger, producer. Audio Post Color NY Kevin Halpin, mixing engineer; Jeff Rosner, exec producer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
