This spot shows the Navy’s role in protecting the U.S. against both physical and digital threats.
Entitled “Pin Map,” the work features red globes in the background of each shot that are later identified as “pins” – similar to the ones you would see on a map to “pinpoint” your location. The pins speak to the hundreds of locations you can currently find Navy personnel – whether it be a snowy mountain top, harsh desert, deep in the jungle, among the clouds or open sea. The spot’s intense music and locales showcase the complexity of what the Navy does and rounds out by stating “Around the world, around the clock. In defense in all we hold dear back home.”
Director/DP was Klaus Obermeyer.
CreditsClient U.S. Navy Agency Lowe Campbell Ewald Curtis Melville, executive creative director; Eric Olis, creative director; Alan Majewski, associate creative director/art; Jeff Warner, associate creative director/copy; Clark Attebury, executive integrated producer; Dave Lockwood, group strategy director; Yvonne Hughes, account and experiential marketing manager; Helen Giles, director, national broadcast and video integration. Production Parachute VFX Klaus Obermeyer, director/DP; Lance O’Connor, exec producer. VFX Parachute VFX Sam O’Hare, designer. Graphics Burrows Christopher Wirth, designer/animator. Editorial Aerofilm Tony Gentile, editor; Patrick Knight, producer. Music/Sound Yessian Music, Detroit and Venice, Calif. Bill Wandel, composer; Gerald Smerek, producer; Dean Hovey, sound designer. Audio Post Yessian Music, Detroit Scotty Gatteno, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More