Ever wonder why your prototypical pirate wears an eyepatch? This spot provides the answer–a mishap with a contact lens. The latest installment in the ongoing 1-800 Contacts campaign from agency Pereira & O’Dell, “Pirates” presents some high seas hijinks directed by Phil Morrison of production house Epoch Films.
Visual effects house Timber created ships, sharks and swirling seas for the commercial, which was cut by Greg Scruton of Arcade Edit.
Client 1-800 Contacts Agency Pereira & O’Dell P.J. Pereira, chief creative officer; Jaime Robinson; VP, executive creative director; Jason Apaliski, Robert Lambrechts, creative directors; Tim Delger, Brett Beaty, art directors; Katie Brinkworth, Simon Friedlander, copywriters; Elisa Moore, sr. broadcast producer. Production Epoch Films Phil Morrison, director; Reed Morano, DP; John Duffin, exec producer; Phillip Rose, producer. VFX Timber, Jonah Hall, Kevin Lau, creative directors/partners; Chris Webb, exec producer; Michael Theurer, head of production; Chris Homel, lead Smoke artist; Austin Hickman-Fain, assistant Smoke; Emily Avoujageli, producer. Editorial Arcade Edit Greg Scruton, editor; John Gallagher, Ryan Andrus, assistant editors; Damian Stevens, exec producer/managing partner; Nicole Visram, exec producer; Gavin Carroll, producer. Post Company 3 Dave Hussey, colorist. Music Future Perfect Maxwell Gosling, exec producer. Sound Design 740 Sound John Martin, sound designer. Audio Post One Union
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
