In this digital video for Brita, DDB California reinvents Santa Claus as a healthy, fit, water drinking, physically fit yuletide character. The spot quips that Santa, now with a chiseled physique, can see his toes for the first time.
The tagline for this "Slim Santa" video: “Brita wishes you a healthy holiday.”
CreditsClient Brita Agency/Production/Editorial DDB California Jim Bosiljevac, group creative director; Sam Brown, associate creative director; Tufan Guzeloglu, jr. art director; Pablo Isaza, jr. copywriter; Jessie Hammer, digital producer. Music APM Sound Design Joel Hopper Illustration Guy Stauber, illustrator.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More