As a FedEx employee delivers packages, each step he takes results in a small busines growing substantively before our very eyes. Conversely when he takes a step backwards, the business regresses.
Filip Engstrom directed this spot–titled "Growing Business"–for BBDO New York, with visual effects from The Mill and a fun percussive gypsy jazz track furnished by Storefront Music.
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Matt Vescovo, sr. creative director/art director/copywriter; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Rani Vaz, sr. VP/director of music; Kirsten Flanik, managing director; Sangeet Pillai, group planning director. Production Smuggler, Filip Engstrom, director; Erik Sohlstrom, DP; Anthony Dimino, 1st assistant director; Jason Dawes, production designer; Patrick Milling Smith, Brian Carmody, partner; Lisa Rich, COO; Shannon Jones, exec producer; Andrew Colon, head of production, Martha Davis, producer. Editorial HutchCo Technologies Jim Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, exec producer. Post/VFX The Mill Adam Isidore, VFX supervisor; Dan Love, producer; Ilia Mokhtareizadeh, lead compositor; Andres Eguiguren, CG lead; Mikey Rossiter, colorist. Music Storefront Music John Scrapper Sneider, Adam Elk, composers; Alex Fulton, producer. Audio Post Lime Studios Loren Silber, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
