As a FedEx employee delivers packages, each step he takes results in a small busines growing substantively before our very eyes. Conversely when he takes a step backwards, the business regresses.
Filip Engstrom directed this spot–titled "Growing Business"–for BBDO New York, with visual effects from The Mill and a fun percussive gypsy jazz track furnished by Storefront Music.
CreditsClient FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Matt Vescovo, sr. creative director/art director/copywriter; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Rani Vaz, sr. VP/director of music; Kirsten Flanik, managing director; Sangeet Pillai, group planning director. Production Smuggler, Filip Engstrom, director; Erik Sohlstrom, DP; Anthony Dimino, 1st assistant director; Jason Dawes, production designer; Patrick Milling Smith, Brian Carmody, partner; Lisa Rich, COO; Shannon Jones, exec producer; Andrew Colon, head of production, Martha Davis, producer. Editorial HutchCo Technologies Jim Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, exec producer. Post/VFX The Mill Adam Isidore, VFX supervisor; Dan Love, producer; Ilia Mokhtareizadeh, lead compositor; Andres Eguiguren, CG lead; Mikey Rossiter, colorist. Music Storefront Music John Scrapper Sneider, Adam Elk, composers; Alex Fulton, producer. Audio Post Lime Studios Loren Silber, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More