Brushing your teeth is undoubtedly a good thing. It’s just that it only accomplishes a quarter of the job that needs doing in your mouth. What would it be like if we left other jobs only 25% accomplished? That’s the driving idea behind “Listerine 25%,” a spot directed by The Queen (the team of Dan Lumb and Crinan Campbell) via production house th2ng for JWT London.
Listerine mouthwash, of course, is what’s needed in addition to teeth brushing to cover 100% of oral hygiene. “Listerine 25%” imparts the dry humor of a lovably eccentric main character and a series of sight gags to show just how unsatisfying 25% can be.
CreditsClient Johnson & Johnson/Listerine Jamie Johns, sr. marketing manager Agency JWT London Romila Sanassy, TV producer; Alex McCarter, assistant TV producer; James Hobbs, Jeremy Little, creatives. Production th2ng The Queen, director; Hannah Cooper, exec producer; Mel Nortcliffe, 1st assistant director; Luke Scott, DP; Ben Cote, art director; Alison McGlaughlin, wardrobe; Norbert Schilling, local producer (at Film Canary Islands). Editorial th1ng The Queen, editor. Post Gramercy Park Ben Rogers, colorist. Performer Danny Babbington
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More