In this promo for German TV network ZDF, star soccer players take to celestial skies. The :30 was directed by Tom Robinson and Stephen Ross, a.k.a. the directing duo H Block, from production house MPC Creative.
Soccer superstars were put in outer space by MPC's VFX contingent. 3D planets were created from NASA satellite images. Advanced particle-rendering software was deployed. Epic action footage of footballers including Ronaldo, Ibrahimovic, Messi and Germany’s Thomas Müller and Marco Reus was altered so the sportsmen appear outlined as constellations blasting around the solar system.
Credits
Visual Effects/Animation MPC, London Leianna Campbell, VFX producer; Tom Robinson & Stephen Ross, a.k.a. H-Block, VFX supervisors and color grade; Samuele Cisternino, William MacNeil, Richard Sutton, Rupert Cresswell, Matteo Morando, motion graphics (Toolbox: Zbrush, Cinema 4D, After Effects, Premier, Photoshop, V-Ray, TurbulenceFD, X Particles, Nuke, DaVinci Resolve Lite) Agency none Production MPC Creative, London Tom Robinson, Stephen Ross, a.k.a. H-Block, directors
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
