Target shopping baskets with parachutes attached gently descend in a town. The baskets carry exactly what the good folks need.
Elias Arts deployed the track “Philosophize In It! Chemicalize with It!” to help underscore the spot's positive, somewhat whimsical nature.
Kevin Thomas of Thomas Thomas Films directed for agency mono, Minneapolis.
Credits
Music/Sound Elias Arts, bicoastal Jason Kramer, music supervisor; Brent Nichols, executive creative director; Dave Gold, creative director; Ann Haugen, exec producer; Katie Overcash, producer. Kishi Bashi, artist Track Title: “Philosophize In It! Chemicalize with It!” Audio Post Brahmsted White Noise (BWN), Minneapolis Carl White, mixer Agency mono, Minneapolis Production Thomas Thomas Films Kevin Thomas, director
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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