Target shopping baskets with parachutes attached gently descend in a town. The baskets carry exactly what the good folks need.
Elias Arts deployed the track “Philosophize In It! Chemicalize with It!” to help underscore the spot's positive, somewhat whimsical nature.
Kevin Thomas of Thomas Thomas Films directed for agency mono, Minneapolis.
Credits
Music/Sound Elias Arts, bicoastal Jason Kramer, music supervisor; Brent Nichols, executive creative director; Dave Gold, creative director; Ann Haugen, exec producer; Katie Overcash, producer. Kishi Bashi, artist Track Title: “Philosophize In It! Chemicalize with It!” Audio Post Brahmsted White Noise (BWN), Minneapolis Carl White, mixer Agency mono, Minneapolis Production Thomas Thomas Films Kevin Thomas, director
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More