Nicolai Fuglsig of MJZ directed this moving PSA for Deutsch New York which takes us to a shelter where people gather in the aftermath of a disaster. As we move through the shelter, we eavesdrop on conversations, including one in which parents have been separated from their child. Another fully intact family listens, grateful to be together even if it’s in an emergency shelter.
A voiceover reminds us to devise a plan so we can find family members after an emergency.
Client Ad Council/FEMA Agency Deutsch New York Kerry Keenan, chief creative officer; Matt McKay, executive creative director; Nick Partyka, Jeff Vinick, Matt Moyer, copywriters; Dan Read, associate creative director/art director; JC Pagan, designer; Joe Calabrese, director of integrated production; Crissy Cicco, executive producer; Jeremy Gelade, director of integrated workflow. Production MJZ Nicolai Fuglsig, director; Greig Fraser, DP; Emma Wilcockson, exec producer; Betsy Oliver, producer. Editorial Cosmo Street Stephane Dumonceau, editor; Joshua Berger, assistant editor; Maura Woodward, exec producer; Heather Richardson, producer. Post Company 3 Tom Poole, sr. colorist; Dana Bloder, producer. Post Method Studios Jared Pollack, online editor; Christos Montzouros, producer; Cara Buckley, exec producer. Sound Design stimmung Gus Koven, sound designer; Ceinwyn Clark, exec producer. Audio Post Heard City Philip Loeb, Evan Mangiamele, engineers; Gloria Pitagorsky, exec producer; Katie Flynn, assistant producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
