Two Moms chat as their boys enjoy a playdate. But one Mom finds herself unexpectedly embarrassed when she and her counterpart find that their lads are "fighting" using the house mom's intimate toys as weapons. The point is that if kids can get their hands on it, they'll play with it–a humorous, risque demonstration that guns need to be safely stored so children cannot gain access to them.
Client Evolve Agency McCann New York Rob Reilly, global creative chairman; Sean Bryan, Tom Murphy, chief creative officers; Zach Holliday, Josh Greenspan, group creative directors; Ferdinand Daniele, associate creative director/art director; Tom Weingard, associate creative director/copywriter; Bridget Pierce, producer; Michael Ladman, music producer. Production Private School Entertainment David Kerr, director; Julian Whatley, DP. Editorial Final Cut Michael Dart Wadsworth, editor.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More