DirecTV's campaign with strings attached now extends to a confrontation between a marionette house guest and his human son-in-law. Bryan Buckley of Hungry Man directs with VFX from The Mill NY.
Visual Effects/Animation The Mill New York Sue Troyan, sr. EP; Anastasia von Rahl, producer; Phil Crowe, creative director/shoot supervisor; Robert Sethi, creative director; Chris Bayol, shoot supervisor/3D lead artist; Jacob Bergman 3D lead artist; Becky Porter, 2D lead artist; Daniel Thuresson, Remedy Huynh, Asif Haque, Joy Tiernan, Robert Murdock, Patrick Heinen, Ashley Forbito, Scott Johnson, 2D artists; Carl Harders, Krystal Sae Eua, Danny Yoon, Edwin Fong, Kevin Culhane, Ashraf Ghoniem, Andy Romine, Susan Little, Mike Di Nocco, Katie Yancey, Alaina Hower, Alfonso Alpuerto , Bridget Warrington, Jeffrey Lee, Ruel Smith, Jesse Flores, Robert Chapman, George Liu, 3D artists; Jeff Langlois, support. (Toolbox: Nuke, Hero, Maya, Arnold, PFTrack) Agency Grey New York Production Hungry Man, bicoastal Bryan Buckley, director.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More