This spot puts us at the Thanksgiving dinner table where a family is gathered before a sumptuous feast, which includes a big turkey. A young girl then says grace, expressing “thanks” for the turkey, the turkey farms where they put turkeys in dark little sheds for their entire lives and where the birds’ feathers are burned while they’re still alive.
She then gives thanks for the people who think it’s fun to kill turkey’s by stomping on their heads, and for “the chemicals, dirt and poop inside the turkey we’re about to eat.”
At the very end of grace, she adds, “And thank you for rainbows.”
A supered message concluding the spot reads, “Go Veg–PETA.”
Dave Laden of Über Content, Los Angeles, directed “Grace” for L.A. agency Matter and its team of creative director Dan Neri, copywriter Brian Miller and producer Jeff Maier.
Editor was Patrick Griffin of Arcade Edit, Los Angeles, with visual effects from Arcade’s sister shop Airship Post.
The DP was Darko Suvak.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More