Matthias Zentner of harvest Films directed this spot which captures the moments captured by a Nikon camera. Agency is McCann New York.
Credits
Client Nikon Agency McCann New York Larry Platt, sr. VP, executive creative director; Tom Sullivan, sr. VP, group creative director; Jorge Bache, sr. art director; Cameron Fleming, sr. copywriter; Kathy Love, sr. VP, executive producer; Kevin Scher, executive VP, group managing director. Production harvest Films Matthias Zentner, director, photographer; Stefan Von Borbley, DP; Bonnie Goldfarb, Rob Sexton, exec producers; Niko Whelan, head of production; Matt MacLennan, line producer; Gus Ward, production designer. Editorial Velvet Mediendesign GMBH, Munich Jochen Kraus, editor; Bianca Rudolph, colorist; Sylvia Roessler, Flame. Music Ring the Alarm Daron Holowell, creative director; Jenny Hollowell, exec producer; Matthew Compton, composer. Audio Lime Studios Joel Waters, mixer; Jessica Locke, exec producer.
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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