The bear has left his perch on the State of California flag, climbing down the pole and heading to local neighborhoods to encourage water conservation. For example, he roars at a man holding a running water hose while preoccupied on a cellphone. The gent gets the message and gives the bear a thumbs up. We also see the bear come out of the shower, advising us to use low-flow shower heads.
Zach Math of Bob Industries directed for Lowe Campbell Ewald, Los Angeles.
Client Energy Upgrade California Agency Lowe Campbell Ewald, Los Angeles Mark Simon, chief creative officer; Jim DiPiazza, executive creative director; David Whaite, art director; Mike Rushing, Tim Deasy, copywriters; John Haggerty, executive producer; Christopher Robertson, Elizabeth Shum, producers. Production Bob Industries Zach Math, director; Gyula Pados, DP; T.K. Knowles, John O’Grady, exec producers; Bart Lipton, line producer. Editorial Cut+Run Graham Turner, editor; Carr Schilling, exec producer; Remy Foxx, producer. Post Company 3 Siggy Ferstl, colorist. Audio Post Eleven Sound Jeff Payne, mixer.
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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