Director Rodrigo Garcia Saiz of L.A.-based Central Films North depicts a Parisian love affair that never really happened in the new 1:40 “Paris” for Expedia out of Young and Rubicam Mexico. The spot features an elderly woman touring the City of Love, speaking as if she’s penning an amorous letter to the love of her life. We quickly come to find that she’s actually lamenting a trip to Paris that she never took–meaning she never found her true love, married him and had kids and grandchildren
The spot is capped with a super which reads, “The trips you never made, you never will,” and then the Expedia Mexico logo and tag, “The power to create your trip.”
Credits
Client Expedia Agency Young & Rubicam Mexico Jose Manuel Montalvo, chief creative officer; Mario Vivanco, creative director/copywriter; Agustin Velez, creative director; Franciso Hernandez, art director; Bernardo Salum, producer. Production Central Films North, Los Angeles Rodrigo Garcia Saiz, director; John Barreiro, Mauricio Francini, exec producers; Angel Iguacel, DP. Post Central Films Leonel Perez, editor. Music Ramiro del Real
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
