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    Top Spot of the Week: Expedia’s “Paris”

    By SHOOTUpdated:No Comments2494 Views

    Director Rodrigo Garcia Saiz of L.A.-based Central Films North depicts a Parisian love affair that never really happened in the new 1:40 “Paris” for Expedia out of Young and Rubicam Mexico.  The spot features an elderly woman touring the City of Love, speaking as if she’s penning an amorous letter to the love of her life.  We quickly come to find that she’s actually lamenting a trip to Paris that she never took–meaning she never found her true love, married him and had kids and grandchildren 

    The spot is capped with a super which reads, “The trips you never made, you never will,” and then the Expedia Mexico logo and tag, “The power to create your trip.”

    Credits

    Client Expedia Agency Young & Rubicam Mexico  Jose Manuel Montalvo, chief creative officer; Mario Vivanco, creative director/copywriter; Agustin Velez, creative director; Franciso Hernandez, art director; Bernardo Salum, producer. Production Central Films North, Los Angeles  Rodrigo Garcia Saiz, director; John Barreiro, Mauricio Francini, exec producers; Angel Iguacel, DP. Post Central Films Leonel Perez, editor. Music Ramiro del Real 

    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:Rodrigo Garcia SaizYoung & Rubicam



    Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK

    Friday, November 22, 2024

    The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.

    In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.

    Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.

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