This spot is part of a campaign carrying the theme that you “don’t have to be an athlete to be active.” In the three commercials, we see what appears to be world-class athletes preparing for their respective sports only to reveal that they’re the same regular weekend warriors as the rest of us. The takeaway is that no matter how you like to move to stay healthy, just keep moving–no matter what your athletic ability may be.
In “Boxing,” an aspiring kickboxer prepares for a grueling workout–but with quite a twist.
The spots were directed, shot and edited by Michael Oleksinski for 3 Advertising in Albuquerque, New Mexico.
CreditsClient Presbyterian Health Plan Agency 3 Advertising, Albuquerque, NM Sam Maclay, creative director; Jashon Rohrer, writer; Zak Rutledge, art director; Chris Moore, strategic director. Production Michael Oleksinski, director/DP/editor. Production Rebecca Elise Production Services. Rebecca Elise, exec producer; Carmen Silva, producer. Sound Design Jason Sound, Atlanta. Jason Shablik, sound designer. Music (stock music).
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More