Liberal Media Films and O&H Brand Design’s television campaign for Wyffels Hybrids continues to garner awards. The four spot TV campaign has been met with great acclaim, earning a Gold at the 2014 AAF Dallas ADDYs and a Silver at the regional AAF District 10 ADDYs in Austin. Those two awards propelled the campaign into the national-level American Advertising Awards on May 31. The TV campaign also won the coveted Best of Show Advertising for the 2013 Best of NAMA (National Agri-Marketing Association) Awards held in April.
“Wyffels Hybrids is a real challenger brand, outspent and outsized by their competitors 10-to1,” said agency producer Travis Hopper. “So to get the opportunity to do smart, clever and breakthrough work for them – and then to see it succeed for their business and within the advertising community – has been a thrill for everyone. Liberal Media Films were fantastic partners throughout the process, and their hard work and can-do attitudes were instrumental to the campaign’s success.”
Travis Aitken directed and edited the spots including “Babies & Puppies” which uses infants and adorable little dogs because they’re supposed to be effective in commercials.
CreditsClient Wyffels Hybrids Agency O&H Brand Design Jim Melzer, copywriter; Tim Musta, art director; Brian Owens, creative director; Travis Hopper, producer. Production Liberal Media Films Travis Aitken, director; Lola Lott, Jeff Elmore, executive producers; Roger Peters, DP; Max Simpson, line producer; Michael Haines, sound engineer. Post charlieuniformtango Travis Aitken, editor; Jake Kluge, audio engineer; charlieuniformtango digital effects team.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More