This spot features a talkative kid in the emergency room being tended to by a doctor for a skateboard injury. The youngster fires off questions to his physician, who is at the ready with answers.
The lad wants to be sure he’s in good hands so he challenges his doctor to see if he has the right stuff. It’s akin to a mini-job interview with the doctor indeed up to the task at hand.
Jeff Bitsack of humble directed for agency Lewis Communications, which maintains offices in Birmingham, Mobile and Nashville.
Credits
Client Stony Brook Children’s Hospital Agency Lewis Communications Spencer Till, executive creative director; Stephen Curry, creative director; Cedrick Bearss, copywriter; Jason Headrick, Jason Bickell, art directors; Keith Dezen, producer. Production humble Jeff Bitsack, director; Eric Berkowitz, Persis Koch, Ned Brown, exec producers; Andrea Papazoglou, head of production; Mark Kovacs, producer. Editorial humble Jonah Oskow, editor; Jason McConville, assistant editor; Sue Romweber, head of post; Jake Guttormsson, 2D. Post Nice Shoes Lez Rudge, colorist. Audio Brooks Audio Barry Brooks.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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