Using NHL/Boston Bruins’ footage, this spot captures the tension and internal contemplation of players as they get ready for the initial faceoff for their playoff hockey run. This inner thought is then violently disrupted by the onslaught that the Bruins wreak upon the opposing team.
Agency is Arnold Worldwide, Boston.
Client Boston Bruins Agency Arnold Worldwide, Boston. Wade Devers, Pete Johnson, executive creative directors; Travis Robertson, creative director/art director; Greg Almeida, creative director/copywriter; William Near, Rebecca Teitelbaum, producers Editorial Lost Planet Charlie Johnston, editor. Post Company 3 Tom Poole, colorist. Music Hifi Audio AudioEngine Brian Beatrice, mixer. Voiceover Glen Fleshler.
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The work has been released in Europe on television and digital.
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