Kids fantasize about being in the center of a "Captain America" adventure only to be interrupted by reality–when mom drives by in her Chevy Traverse to pick up our would-be superhero from school. The Chevy tie in to the new "Captain America" movie provides a mix of VFX as seen in the movie and those done orignially for this spot.
CreditsVisual Effects/Animation: Zoic Studios, Culver City, Calif. Chris Jones, VFX executive creative director; Rocco Passionino, VFX on-set supervisor; Ian Unterreiner, VFX head of production; Matt Thunell, VFX exec producer; Ryan Burcham, VFX producer; Robert Moggach, sr. Flame artist/colorist/compositing supervisor; David Funston, CG supervisor; Donald Ryan Reeb, CG/tracking artist; Phillip Broste, Fred Raimondi, Michael Miller, Eva Flodstrom, Stephen Holbrook, compositors. (Toolbox: Flame, Nuke, Maya) Agency: Commonwealth, Detroit CAA Marketing, Los Angeles Production: RSA Films, bicoastal/international Anthony and Joe Russo, directors
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More