M&M's spokescandy Mrs. Brown appears in this spot with another famous ad character, the GEICO Gecko.
CreditsVisual Effects/Animation: Framestore Raven Sia, producer; James Razzall, exec producer; Graham Dunglinson, sr. producer; David Hulin, VFX supervisor; James Dick, CG supervisor; Sharon Marcussen, compositing supervisor; Jim Hundertmark, animation lead; Shayne Ryan, Tommy Taylor, Dan Solomon, Nico Cappuccio, Moshe Swed, animation; John Montefusco, TD; Stanislav Ilin, Michitaka Inoue, Minchung Cho, Moshe Swed, Michael Viscione, 3D; John Loughlin, Pavel Hristov, 2D. (Toolbox: Maya, Silhouette, Nuke, Flame, Arnold, 3D Equalizer) The Mill New York Colin Blaney, producer; Keith Sullivan, shoot supervisor; Randy McEntee, 2D lead artist; Jeff Lopez, 3D lead artist; Billy Dongyoon Jang, 3D artist. (Toolbox: Nuke, Flame, Maya, ZBrush) Agency: BBDO New York David Lubars, chief creative officer, worldwide; Tim Bayne, Lauren Connolly, sr. VPs/executive creative directors; Eduardo Petersen, sr. art director; Christopher Cannon, sr. copywriter; Regina Iannuzzi, sr. producer; Sofia Doktori, producer; Melissa Chester, executive music producer. Production: Traktor, Venice, Calif.
Traktor, director. Editorial P.S. 260, NY Maury Loeb, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More