This spot depicts what eight grams of protein looks like as splashes of milk elevate a kid towards the basketball hoop for a score, serve as a parachute to help a dog walker keep reins on a group of roving canines, and propel a youngster and his mom into action.
CreditsVisual Effects/Animation: Method Studios, New York Stuart Robinson, Cara Buckley, exec producers; Heather Saunders, VFX producer; Dan Seddon, creative director; Eduardo “Alvin” Cruz, VFX supervisor; Andreu Lucio, lead FX artist; Aaron Baker, lead compositor; Goncalo Cabaca, James Kirk, Tomas Slancik, VFS artists. (Toolbox: Flame, Nuke, Houdini) Agency: Lowe Campbell Ewald, New York Production: Tool of North America, Santa Monica, Calif. Geordie Stephens, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More