This spot celebrates the will to win and attaining boundless aspirations, showcasing achievements in such areas as sports and the world of music. A majestic lion also adds to the ambience in a spot scored by Q Department for Grey New York.
Credits
Music/Sound: Q Department, New York. Audio Post: Heard City, New York Phil Loeb, Evan Mangiamele, engineers; Sasha Awn, producer. Agency: Grey New York Zach Pollakoff, sr. music producer; Josh Rabinowitz, director of music. Production: MJZ, bicoastal/international Rupert Sanders, director.
Screenwork Type:Top Ten Chart
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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