The day is too short for Winter Olympics athlete Torin Yater-Wallace. So he skis downhill at night in a driving snow to perfect his art and craft, and fuel his Olympic aspirations.
Credits
Music/Sound: Machine Head, bicoastal Stephen Dewey, sound designer; Gregory Jenkins, composer; Kip Smedley, additional composer; Patty Chow Dewey, exec producer. Audio Post: Sonic Union, New York Steve Rosen, mixer Agency: BBDO New York Tom Sann, producer; Toygar Bazarkaya, executive creative director; Lew Willig, sr. VP, creative director; Alessandro Fruscella, VP, associate creative director/writer. Production Epoch Films, bicoastal Martin De Thurah, director Editorial Whitehouse Post Adam Marshall, editor; Melanie Klein, editorial producer; Nate Katz, assistant editor.
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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