This spot features a father who looks back on his first daughter, Emma, through the years. We start in the present with her getting married, and then see her as a student on an expedition in Spain. Further continuous flashbacks find her as a school crossing guard, as a youngster who forget about some cookies in the oven which started a small house fire, and as a kid who thought it was a good joke to turn the water hose on in her dad's car. Along every step of the way the Automobile Club was there offering support through insurance coverage, travel and other services. Michael Spiccia of Arts & Sciences directed, with visual effects handled by MPC LA.
Credits
VFX/Animation MPC LA Juliet Tierney, VFX producer; Mike Wynd, VFX supervisor/3D lead; Jake Montgomery, VFX supervisor; Gizmo Rivera, Michael Vaglienty, Jadan Duffin, Jason Heinze, Alex Harding, Carl Fong, Hayley O’Neil, John Kuntz, Matt Johnson, Gaelle Morand, Tim Hanson, Liam Griffin, Emma Taylor, Chris Bernier, Casey McIntyre, Dheeraj Hebbar, Minju T.S., Sathya Narayanan, Anupam Kumar, Gayatri Dhangar, Loknath Sahu, PN Arun Kumar, Rajinikanth R., S. Rajesh, S. Sundaramoorthy, Silambarasan R.P., Sivakumar R., Stalin Balan, Sugumar S., Vivekananthan R., VFX team. (Toolbox: Houdini, Maya) Agency The Richards Group, Dallas Production Arts & Sciences Michael Spiccia, director.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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