Laurence Fishburne reprises his Matrix role as Morpheus in this Super Bowl spot. He even breaks into operatic voice to herald the new luxury embodied in the Kia K900. Carl Erik Rinsch of MJZ directed, with visual effects from Digital Domain.
Credits
Music/Sound HUM Music & Sound Design, Santa Monica, Calif. Rearrangement of Giacomo Puccini’s “Nessun Dorma” Jeff Koz, president Debbi Landon, exec producer; Scott Glenn, creative director; Greg Chun, arranger; Dan Hart, sound designer. Audio Post Margarita Mix, Santa Monica Nathan Dubin, mixer.VFX/Animation Digital Domain, Venice, Calif. Eric Barba, VFX supervisor/CCO; Rich Flier, president, advertising & games; Scott Gemmell, EP/head of production; Tiffani Manabat, sr. producer; Rachel Mariscal, VFX producer; Alex Michael, VFX coordinator; Paul Lambert, DFX supervisor; Greg Teegarden, CG supervisor; Dan Akers, compositing supervisor; Carlos Morales, Holly Horter, John Bowers, Joe Silva, Nitant Karnik, Kym Olsen, Travis Wade, compositors; Rick Glenn, Nye Warburton, animators; Brian Creasey, Daisuke Nagae, David Liu, Lee Carlton, digital artists; Eric Ebling, Andy King, FX artists; David Wilson, Hilery Johnson, Keith Weilmuenster, Dawn Gates-Wells, Cynthia Trevino, roto/paint artists; Adrian Diamond, TD; Jesse James Chisholm, on-set data/integration lead; Vikki Chan, on-set/data integration; Som Shankar, Edith Clara, data integration; Jeff Heusser, Flame artist. (Toolbox: Nuke, Maya, Houdini, VRay, Heiro, Flame) Agency David&Goliath, El Segundo, Calif. Production MJZ, bicoastal/international Carl Erik Rinsch, Colin Jeffery, directors
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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