Director David Gordon Green of Chelsea creates a powerful feeling using Quvenzhané Wallis, the young girl who starred in Beasts of the Southern Wild, delivering lines in a whisper about how “being clever is more important than being the biggest kid in the neighborhood.” In the reveal, we find out that this is Maserati’s approach–surprising the market with its new, more affordable sports car.
Credits
VFX/Animation Method, Santa Monica, Calif. (Toolbox: Flame, Flare, Nuke) Agency Wieden+Kennedy, Portland, Ore. Production Chelsea Pictures, bicoastal. David Gordon Green, director.
Discipline:Visual Effects
Genre:Sports
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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