Jim Jenkins of O Positive directed this spot in which the next round of drinks are compliments of a generous guy whom none of the customers knows. This libation-giving gent can afford to be generous–to bar patrons seemingly everywhere–because he struck it rich in the lotto.
Credits
Client New York Lottery Agency DDB New York Matt Eastwood, chief creative officer; Mike Sullivan, Rich Sharp, group creative directors; Ed Zazzera, head of production; Walter Brindak, executive producer. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Joe Zizzo, DP. Editorial Big Sky Chris Franklin, editor; Cheryl Panek, exec producer.
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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