Curtis Wehrfritz of Untitled Films, Toronto, directed this three-spot tongue-in-cheek campaign. Developed by DDB Canada’s Toronto office, the creative is based on the idea that K-Y makes physical intimacy with your partner so comfortable and easy, women will view sex, and their partners in a whole new light.
In this particular spot, we see a middle-aged man trying to start a lawnmower–hardly a sexy sight. Yet beauty is in the eyes of the beholder. And the man’s wife looks with desire upon her lawnmowing hunk, seeing him quite differently in light of what K-Y has done to enhance their physical relationship.
Credits
Client K-Y Touch 2-in-1 Warming Oil and Personal Lubricant Agency DDB Canada, Toronto Kevin Drew Davis, chief creative officer; Denise Rossetto, Todd Mackie, executive creative directors; Paul Wallace, associate creative director; Domenique Raso, copywriter; Rebecca May, art director; Caroline Clarke, producer. Production Untitled Films, Toronto. Curtis Wehrfritz, director; Lexy Kavluk, exec producer; Brendan Steacy, DP; Michael Smith, line producer. Post Posterboy Brian Williams, Raj Ramnauth, editors; Michelle Rich, producer. Post Azyzfx, Toronto. James Andrews, online editor; Karen Huybers, online producer. PostAlter Ego, Toronto. Tricia Hagoriles, colorist. Audio RMW Music, Toronto. Dustin Anstey, engineer; Jeff Cohen, producer. Casting Powerhouse Casting
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
