Dogs sing in human voices to raise awareness of cancer among canines and the heavy toll in life it exacts. The performance is reminiscent of the iconic"We Are The World" music video. Curtis Wehrfritz of Untitled Films, Toronto, directed for agency Red Urban.
Credits
Client Nestle Purina/Pet Trust. Agency Red Urban, Toronto. Christina Yu, creative director; Patrick Shing, art director; Matt Syberg-Olsen, writer; Terri Vegso, integrated producer; Keith Barry, strategy & development director; Mary-Claire Barlow, creative resources manager. Production Company Untitled Films, Toronto. Curtis Wehrfritz, director; Michael Smith, producer; Lexy Kavluk, exec producer; Matt Hopkins, production designer; Kris Belchevski, DP. Editorial Rooster Post, Toronto. Christina Humphries, editor; Adam Cunliffe, Jawin Laverde, assistant editors; Yumi Suyama, producer; Melissa Kahn, exec producer. Post Alter Ego, Toronto. Eric Whipp, colorist. Post Fort York, Toronto. Ernie Mordak, Flame artist; Jason Pereira, assistant Flame artist. Music Pirate, Toronto Chris Tait, director; Ryan Kondrat, John LaMagna, Rob James, writers/performers; Rob James, lead vocal. Audio Pirate, Toronto Keith Ohman, mixer.
Director Ezra Hurwitz, Artistic Director Francesca Harper Team On Short Film “Echoes of Ailey”
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
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